Nautica | Round 2

Congratulations for your performance in Round 1.

The Narnia market is now currently saturated, i.e, the number of customers in each segment of the market are not growing. You can acquire customers only from your competitors. To do this you have to tweak your existing spending and investments in Operational expense, License fee for content acquisition, Marketing and promotions and Pricing strategies.You can use the data provided below and the data provided to you over email to decide your new strategy



Inputs Required for Round 2
1)  Revised operating expense per customer per month for cable services in AU
2)  Additional Investment in content acquisition (for cable services) for the next seven years in  AU. You can enter zero if you do not wish to invest any additional amount. For example, if you want to invest an additional amount of 10  AU per year, then you need to enter 70  AU in this field
3) Additional Investment in marketing and promotions (for cable services) for the next seven years in AU. You can enter zero if you do not wish to invest any additional amount. For example, if you want to invest an additional amount of 5  AU per year, then you need to enter 35  AU in this field
4) Price charged per customer per month for cable services in rural area in AU
5) Price charged per customer per month for cable services in urban area in AU
6)   Revised operating expense per customer per month for DTH services in AU
7)  Additional Investment in content acquisition (for DTH services) for the next seven years in AU. You can enter zero if you do not wish to invest any additional amount. For example, if you want to invest an additional amount of 10  AU per year, then you need to enter 70  AU in this field
8) Additional Investment in marketing and promotions (for DTH services) for the next seven years in  AU. You can enter zero if you do not wish to invest any additional amount. For example, if you want to invest an additional amount of 5 AU per year, then you need to enter 35  AU in this field
9) Price charged per customer per month for DTH services in rural area in AU
10) Price charged per customer per month for DTH services in urban area in AU

Average Capital left with top 20 teams: 1477 Crore AU
Median Capital left with top twenty teams: 1525 Crore AU
No of current players
Urban Rural
Cable 162 222
DTH 127 223

Use the below link to submit round 2  inputs. Round 2

Deadline 10 AM 12th November 2017

Note: 1) CapEx would remain same as that in the first round. Winner would be declared at the end of this round. The team with highest profit(from operations and interest) over the period of 10 years will be declared as winner.
           2) Ensure that you do not invest more capital than that is available with you. In case your team breaks this rule, it would be disqualified.
           3) The money not invested would be kept in a bank and you will earn a simple interest of 5%               p.a on it.


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