Nautica Imperium 2017

Congratulations for your performance in Round 1. The Narnia market is now currently saturated, i.e, the number of customers in each segment of the market are not growing. You can acquire customers only from your competitors. To do this you have to tweak your existing spending and investments in Operational expense, License fee for content acquisition, Marketing and promotions and Pricing strategies.You can use the data provided below and the data provided to you over email to decide your new strategy Inputs Required for Round 2 1)  Revised operating expense per customer per month for cable services in AU 2)  Additional Investment in content acquisition (for cable services) for the next seven years in  AU. You can enter zero if you do not wish to invest any additional amount. For example, if you want to invest an additional amount of 10  AU per year, then you need to enter 70  AU in this field 3) Additional Investment in marketing and promotions (...

Teams shortlisted for Round 2 Email Id Team Name pghr16apurba_a@mdi.ac.in Uncommon Sense chittresh.pgp17168@iimkashipur.ac.in Mavericks pg16shreyans_banthia@mdi.ac.in Unagi shubham.mukherjee.2016@iimu.ac.in Added daneper1992@gmail.com SFIMAR pg17naman_g@mdi.ac.in Khakhra and Chhundo pgim17ankit_d@mdi.ac.in Three Musketeers pg17sourav_b@mdi.ac.in Strategy Masters shivbahl94@gmail.com Indian Pirates bharat.khanna17@iimb.ac.in Error 101: Team Not Found pg17arpit_a@mdi.ac.in ParosiLog atharva.rajpurohit@gmail.com Conquistadors jagannath_abhishek@scmhrd.edu Aurora rajnath20@iimk.ac.in Trimurti sidharatha.agarwal.2016@iimu.ac.in Sleeping Monks swapneshsawant1@gmail.com Consulternion pg17abhinav_n@mdi.ac.in Bizkrieg pg17sahil_k@mdi.ac.in SAP anjieclaudius@gmail.com Team X mfin.harshalsonawane19@jbims....

1) Please note that the initial capital given to you is 2000  crores AU (i.e 20,000,000,000 AU)  and the inputs are required in AU. That is if you want to invest  10 Crore AU,  you need to enter 100,000,000 AU.  2)The total cost is inclusive of operating cost. The total cost is the sum of CapEx, Marketing and Promotion cost, License fee and Operating cost. 3)You have to assume the number of customers, marketing cost and licence cost using your own discretion. 4)The maximum price charged in the market(which is similar to Narnia) in which your company currently operates in is  1)Cable (Rural)-500 AU 2) Cable(Urban)-550 3)DTH(Rural)-600 4) DTH(Urban)- 660

Inputs Required 1)  Total capital expenditure for Cable services in Rural area for the next ten years in AU 2)  Total capital expenditure for Cable services in Urban area for the next ten years in  AU 3)  Operating expense per customer per month for cable services in AU 4) Total investment in license fee to content aggregators for Cable services for the next ten years in AU 5) Total investment in marketing and promotions for Cable services for the next ten years in AU 6) Price charged per customer per month for cable services in rural area in AU 7) Price charged per customer per month for cable services in urban area in AU 8) Total capital expenditure for DTH services in Rural area for the next ten years in AU 9) Total capital expenditure for DTH services in urban area for the next ten years in  AU 10) Operating expense per customer per month for DTH services in AU 11) Total investment in license fee to content aggregators for DTH se...

You have studied the media and entertainment industry of  Narnia and identified that you can enter into content distribution through Cable (like Hathway ) and Direct-to-Home( like TataSky). To enter into content distribution, one needs to invest in infrastructure and technology ( like installing towers, laying down cables, satellite transponders to broadcast DTH signals). The amount invested will determine your coverage area and that in turn will determine the maximum number of customers that you can serve. You will also have to pay license fees to content agregators (like HBO,ESPN,etc.). A certain segment of your target customers expect better quality content and are willing to pay a premium for it. You also need to invest in marketing and promotions that will help you in building your brand. Your market research has shown that customers in certain areas have a tendency to use products that are better marketed. Apart from this investments, you will also incur an operating expense...

Media and Entertainment industry  is going through a rapid disruption all over the world. A lot of smaller players are challenging the status quo by leveraging new technologies and business models. Now, let us understand the value chain of media industry that will help us in making decision in future rounds. Content Producers These are content makers such as television producers, film studios, and news houses and agencies. They create original content and participate in its production. They make money by selling rights to this content to aggregators. Aggregators They are cable networks that buy rights of content produced by third parties. The networks pack up the acquired content into programming services often called channels for scheduled transmission. Networks usually enter into long duration contracts with distributors who pay a predetermined fee to the networks for channel bundles. They also make money through advertisements aired during the channel broadc...